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Brewer's advantages
- marketing
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Brewer's advantages
- technical
| Low
investment |
The
MaxiCrown Conversion
Kit allows the sealing of as well crown cork as MaxiCrown
in the already available crowners to a reasonable investment.
The Kit is easy to install in lines at use with fillers - normally
over a week-end. The Kit is providing a more flexible use of
total investment in the filling line to low costs. |
| Change-over
option |
The
MaxiCrown Kit can either be installed in a new separate turret,
giving a very marginal change-over time, or in the existing
crown turret. In that case the change-over will take up to one
hour, depending on the number of heads. |
| PEN
and PET bottles |
One-way
and refillable bottles are carefully sealed at low top pressure
in special sealing heads. Important savings of neck finish material
can be achieved. MaxiCrown is precisely crimped in under the
locking ring of the bottle without damaging the plastic neck
finish, allowing more trips for the refillable bottles. |
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Consumer's advantages
| Safety
|
Safety
is a vital concept for the society and the food and drink industry
today. It is requested that the consumer easily can recognize
if the packaging has been previously open and resealed to prevent
the content being tampered with. |
| Easy
to open |
No opener
- as easy as the can. |
 |
| Not
re-sealable |
Forcing
the consumer to have the drink without delay. This is a necessity
for one-shot beverages like beer, otherwise soon deteriorating
in quality. |
| Sealing
performance |
Equal
to crown cork, securing a high quality product to consume. |
| PEN
and PET bottles |
Easy to carry (almost
as light as the can), pleasant to drink out of (no damage
to bottle neck finish).
|
 |
| Rust
proof |
Never
rust around the bottle neck—surely appreciated by the consumer—giving
the feeling of better quality. |
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Comparison to other
caps
We claim that MaxiCrown
offers substantial advantages to prevailing caps for beer bottles.
The technical arguments for our opinion can be found in the detailed
technical description of the cap
and the sealing in this Web site.
We also give a short development
history of ring-pull closures here.
|
Standard crown
and
Twist crown
|
The standard Crown
has been the dominating bottle cap during more than 100 years
due to its excellent sealing performance.
Twist Crown was
introduced in the 1970th to provide the crown easy opening
features to meet the can strongly taking market shares. Most
used in USA. Sometimes hard and sharp to open - not appreciated
by women. Preferably not to be opened by crown opener due
to risk damaging the bottleneck thread.
MaxiCrown equal
to the Crown:
- Equal
technical performance.
- Same traditional
sealing appearance.
MaxiCrown advantages
to the Crown:
- True tamper-proof
- No rust
- The opening
ring adding modern image
- No opener -
equally easy to open for men and women
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Ring Crown
|
The old version
of MaxiCrown, launched 1982, is made of tin-free steel or
tinplate and was developed and patented by us and licensed
to Finn-Korkki Oy until the end of 1999 at the expire of the
patent. Then the name had to be changed from MaxiCrown to
Ring Crown.
MaxiCrown advantages
to Ring Crown:
- MaxiCrown is
more easy and consistent to open, due to its efficient levering
function, aluminium shell material and scoring configuration.
- MaxiCrown is
made from non-rusting materials; Ring Crown is made from
0,17 mm tinplate with cut edges.
- The ring of
Ring Crown is not coming close to the bottleneck, causing
risk for unintended opening.
- MaxiCrown ring
design is adapted to consumer preferences, stimulating consumer
attention and appeal.
- MaxiCrown has
a modern image, easy to integrate to as well traditional
as new bottle design.
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Rip Cap
|
Ring and shell
made in one piece from 0,22 - 0,24 mm aluminium. Rip Cap was
introduced in the 1960th in USA. The cap is today manufactured
in Australia and slowly disappearing from the market in Europe
since production in Italy was closed.
MaxiCrown advantages
to Rip Cap:
- MaxiCrown more
easy and consistent to open, due to efficient levering function
at opening.
- Rip Cap's design
is defined (predetermined) by technical restrictions with
no customer appeal.
- The ring of
Rip Cap is not coming close to the bottleneck, causing risk
for unintended opening.
- MaxiCrown has
a modern image, easy to integrate to as well traditional
as new bottle design.
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Screw caps
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Aluminium screw
caps have for at least 50 years been in the market without
being accepted by the beer trade, but have achieved a strong
penetration of the soft drink market, of which the plastic
screw caps have taken a major share.
MaxiCrown advantages
to Screw caps:
- Screw caps are
recognized by the consumer as a soft drink cap.
- MaxiCrown with
the aluminium shell being very similar to the crown cork
is maintaining the strong established beer bottle image.
- Screw caps invite
the consumers to reseal and delay consumption of the beer,
which is a one-shot drink, loosing quality rather quick
after opening.
- MaxiCrown is
true tamper-proof; the aluminium shell is torn into pieces
at opening.
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We claim that MaxiCrown
is The Optimal Beer Cap!
"The easy opened end"
increased dramatically the use of cans in spite of substantially
higher price. Give the traditional glass bottle a similar upgrading
touch - put on MaxiCrown! MaxiCrown on PEN or PET bottles makes
suddenly the bottle concept as modern as the can. The consumer response
will come!
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|
marketing
Rödbergsvägen 25, SE-473 34 Henån, Sweden